Blog
The PR Crisis Equation: Lost Trust (Over Time) + Number of Folks Who Lost It
When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your industry, not just your brand, and the camel’s back is an X factor of a critical mass of people, appropriately animated and...
5 Ways PR Teams Can Use Year-End Media Intelligence to Plan for 2023
As your team plans your PR and content strategies for the new year, reviewing traditional and social media data and metrics from last year is imperative to inform your decision-making for 2023. Doing an annual deep dive into your performance can drive better ideas and...
A Look at the Hottest PR and Communications Conferences on 2023’s Calendar
Industry conferences are nearly every PR professional’s dream. Get in front of your piers, present your work, or get out your notepad and listen to amazing research. What could be better? Which is one reason why we wanted to get a head start on 2023’s lineup of great...
Top Pharma News in December
Elon Musk's Neuralink Brain Chip Tech Sparks A Wave of Innovation - Experts Remain Skeptical About the Company's Prospects The modern pharmaceutical industry is a highly globalized and competitive sector. Despite challenges, the industry is snowballing due to...
Toy Marketing: 2022’s Top Toys – Keys To Sales Success
Looking for a last minute gift for the kids in your life? Turns out, what your nieces and nephews are looking for is more complicated than you might think. Fullintel spoke with Bobby Stewart, Chief Revenue Consultant of The Ramp Up Agency, a firm that supports a wide...
Trends on Trends: 2023 Business Trends According to the Media
All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ? I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would...
You’re So Vain: Why Great ESG Focuses on Impact, not Brand
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those...
Top Pharma News in November
Fake Eli Lilly Twitter Account Creates Turmoil while Medicaid Expansion Drives Media Conversation With an expanding media landscape, new ways for brands to communicate with customers are more readily available. For the pharmaceutical industry, social media platforms...
Edelman Crisis Comms Report Illustrates Pressures PR Teams Face in the Age of Outrage – But is it Sustainable?
When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the U.S. and beyond. The head-slapping spawned not just from how offensive the remarks...
Twitter: Ghost Ship or a Phoenix Rising?
Have you ever visited your favorite restaurant, only to suddenly find it under new management? For the nearly 400 million people who use Twitter as a daily source of their media diet – including myself – that's what we've experienced over the past couple of weeks. ...
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