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The North American International Detroit Auto Show: Event Coverage Recap
The North American International Detroit Auto Show, also known as the Detroit Auto Show, isn't just about cars. It's also a tech hub. As the nexus of automotive innovation, the event – set for Sept. 13 to 24 at Huntington Place in downtown Detroit – has evolved into a...
Fullintel’s Head of Insights to Moderate Panel on Media Measurement at IPR Research Summit
Fullintel Head of Insights Angela Dwyer is set to moderate a fascinating panel discussion on media measurement at the 2023 Institute for Public Relations (IPR) Commissions & Centers Summit. The panel is part of an ambitious conference agenda that will explore...
Top Pharma News in August 2023
AI's Integration with Medicine Transforming Cancer Therapies Capture Widespread Media Attention At the intersection of medical research and AI technology, advancements are taking shape that could revolutionize our approach to treating cancer. These breakthroughs range...
What Makes GPT 4 Stand Out from GPT 3.5: The Most Notable Differences
You may have heard the latest buzz in the AI world: It's all about GPT-4, the new and improved version of ChatGPT. It's like the next level of AI and it’s got a ton of cool new features. But here's the catch: You can only get your hands on it with a ChatGPT Plus...
Fullintel’s Angela Dwyer Recognized as one of this year’s Data and Media Measurement Game-Changer by PRNEWS
Fullintel’s Head of Insights, Angela Dwyer, has been recently named a data and measurement game-changer in the class of 2023 PRNEWS People of the Year. The award is the latest in a string of high-profile recognitions for Dwyer. Earlier this year she received a PRNEWS...
Threads: 7 Reasons Why The Hype Cycle is Wrong
Threads is the newest social media platform brought to the world by Meta. It was released earlier in July, and if you believe a heavily reported SimilarWeb report (or this Medium post) you might think Threads is already “dead on arrival” after just a few weeks. But...
Barbie The Movie – Media Analysis: Did the Barbie Movie Successfully Change Perceptions?
Barbie–the name itself stirs mixed emotions–some feel pleasant nostalgia of their own Barbie, convertible and dreamhouse, others feel resentment for an unattainable standard of beauty or even a sexist image. The Barbie Movie generated significant media coverage–over...
Top Pharma News in July 2023
AI Takes Center Stage with Media Buzz Around its Real-World Impact AI is reshaping the pharmaceutical landscape by significantly reducing the time and costs involved in developing new drugs and bringing about efficiencies. It plays a vital role in various stages of...
Three Factors to Help Pharma Companies Build Brand Trust Through the Media: A Fullintel Study
Trust in pharmaceutical companies has increased since the pandemic, but as the least trusted subsector of healthcare, the industry still has a steep road to climb. However, by integrating messaging and content reaffirming key attributes of trustworthiness – including...
Expect Deep Dives into Patient Advocacy and other Hot Topics at Pharma PR & Communications Summit East
The Pharma PR & Communications Summit West in San Diego is now in the books, which means one thing: It’s almost time for the Pharma PR & Communications Summit East in Jersey City, New Jersey. Unlike the west-coast event, which is still in its relative...
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